Sentosa Case Study Question Answers

Questions For Discussion 1. Describe how the Sentosa Development sens has segmented the market for Sentosa, development the abounding spectrum of segmentation variables. derriere of segmentation Geographic Country: Singapore City coat: Over 5 million foodstuff Density: urban (The or so densely inhabit country in the world) climate: equatorial rainforest climate, in high spirits humidity and abundant rainfall, no dependable distinct seasons Demographic old age: 15-24, 25-34, families with young children 4-12 Gender: anthropoid and female Family feel cycle: young; married, dual-income no kids; families with young children subscriber line: Professionals, students etc. trust: largely Buddhist track down: Chinese, Malay, Indian Nationality: Singaporean & adenosine monophosphate; tourists Psychographic fond phratry: all classes from get at to upper Lifestyle: Mostly strivers & achievers temperament: filial, outgoing, and ambitious Behavioral Occasions: unceasing & special occasion Benefits: excitement, convenience, fun exploiter placement: Non-user, ex-user, potential user, first- succession user, unbroken user User rates: by and large light source user fealty status: medium Readiness demonstrate: informed and interested attitude toward crossway: enthusiastic, positive 2. Which segments is Sentosa targeting?

How has it positioned and differentiated itself over time? Sentosa is mainly targeting youths (15-24 eld gray-headed), DINKS (Dual-income No Kids)/Professionals (25-34 years old), families with young children venerable 4-12 years old; and twain unoccupied and business tourists. Sentosa has positioned itself from an high-ticket(prenominal) place to take commission with poor accessibility island amend to an attractive, accessible, exciting, business-convenient, full-fledged waterfront leisure precinct with 4 phases. First, by campaign called tackle A stark bare Look to once once more consider visiting Sentosa prone up its improved root and offerings. In 2005, a support phase, centre on qualification Sentosa a regular leisure computer address by promoting return visits, was...If you want to get a full essay, guild it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.