Ikea Case Study Questions

MKT 4001 CONTEMPORARY MARKETING STRATEGY Ikea CASE STUDYLecturer: Dr. Ian Michael Question 1 Develop a pen of the typic ikea customer. To what extent does this profile veer across countries? Ikea has managed to get an unb feed inable atmosphere done expose each and every transshipment center they have clear world-wide. Paying attention to every petite detail from beddings to scene frames, it gives visitors a sense of being at home regardless of their cultural or ethnic background. both single present at Ikea instigates the feeling to push send on and carry out more, this is because the company focuses completely on the customer. A someone fall away walk into the store without the intent of spending and walks out purchase something at the end. The customers that shop from Ikea can be divided into many a(prenominal) categories, and this can be based on a banding of discordent typologies too. There can be insouciant customers, who square off to do some small accessory shopping, at that sharpen can be large number who visit the store to wipe out at the restaurant, The veritable(prenominal) Ikea customer can range from base to upper-middleclass, usually young couples or families.

They can be commencement ceremony exercise time home owners or movers. And they can be of versatile cultures, in places such as Dubai, where population is immensely diversified, you can find a lot of different people having the aforementioned(prenominal) buying behavior at Ikea. This profile can differ across different countries in a variety of ways, in that location can be economical promoters, or demographic constituent and it can al so depend on the level of runny income the! middleclass people have. For example, China is the Largest supplier of Ikea products in the world, and a typical Chinese Ikea customer earns about Yen 3,300($399)per month the model average is Yen 1,000($121) and buys Yen 300($36) of merchandise per visit. Most of... If you believe to get a full essay, order it on our website: OrderEssay.net

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